Ogilvy & Mather has appointed Horacio A. Genolet as CEO of Ogilvy & Mather Latina.Genolet will officially take over from current Latina CEO & Chairman Marcos Golfari on January 1, 2017. Mr. Golfari will retain his role as Chairman.
A summary for Media Sales Executives and Advertising Agencies to see what clients are moving into the Latin American market and/or targeting Latin American consumers
A summary for Media Sales Executives and Advertising Agencies to see what clients are moving into the Latin American market and/or targeting Latin American consumers right now.
Nuevos movimientos en los departamentos de mercadotecnia de las empresas y en las agencias, que afectaran al gasto publicitario orientado al mercado latinoamericano. Una columna indispensable que ayuda a los ejecutivos de medios y las agencias desarrollar su negocio.
A summary for Media Sales Executives and Advertising Agencies to see what clients are moving into the Latin American market and/or targeting Latin American consumers right now.
A summary for Media Sales Executives and Advertising Agencies to see what clients are moving into the Latin American market and/or targeting Latin American consumers
Ogilvy & Mather anunció la adquisión del 70 por ciento de la agencia de producción digital Foster.
WPP announced that Ogilvy & Mather Brazil has acquired a 70% stake in Foster Informatica, a leading digital agency in Brazil (“Foster”).
WPP announced that Ogilvy & Mather Brazil has acquired a 70% stake in Foster Informatica, a leading digital agency in Brazil (“Foster”).
WPP announced that Ogilvy & Mather Brazil has acquired a 70% stake in Foster Informatica, a leading digital agency in Brazil (“Foster”).
Embracing the current trend (will it stay?) of looking at the Hispanic/Multicultural market from a cross-cultural perspective, Ogilvy Culture celebrated its inaugural Cross Cultural Conference yesterday in New York City.
OgilvyAction, the activation arm of Ogilvy & Mather, and Malone Advertising, the retail marketing unit of JWT, both part of WPP Group, today announced a joint venture in North America to form the first fully integrated, end-to-end shopper marketing and experiential marketing agency.
A weekly summary for Media Sales Executives and Advertising Agencies to see what clients are moving into the Hispanic market and/or targeting Latin consumers right now.
Doritos® Dinamita®, Expedia Group, Netflix and other brands targeting the U.S. consumer right now.
Verizon Marketing: Store openings by the hundreds in large urban markets are the primary driver of Verizon Value’s marketing and advertising initiatives, says Cheryl Gresham, VP and CMO at Verizon Value.
T-Mobile-Dentsu, Chispa, Eli Lilly, Verizon….and other brands targeting the U.S. consumer right now.
Jameson Irish Whiskey, Porsche, Pronovias and other brands targeting the U.S. consumer right now.
Cacique Foods, Intuit Quickbooks and other brands targeting the U.S. consumer right now. Check out our prior Sales Leads columns.
Pernod Ricard USA, Cardenas Markets, Honda… and other brands targeting the U.S. consumer right now. Check our prior Sales Leads columns.
Audible, Bazooka Candy Brands, Mastercard …and more brands targeting the Latin American consumer right now. Check our prior Sales Leads columns.